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Lanyon’s focus is “The Science of Bringing People Together.” This phrase embodies our passion for harnessing technology and data to help you drive increased value from your meetings, events, and corporate hotel programs. Our mission is to provide meeting planners, travel planners, buyers, event marketing teams, as well as hotels and meeting suppliers with the tools they need to better engage with customers and grow their businesses.

With more than 40 years of industry leading experience, Lanyon currently serves over 80% percent of the Fortune 100, including 10 of the top 10 technology companies, financial services companies, and pharmaceutical companies, as well as 10 of the top 10
hospitality companies.

Lanyon Platform

Event Marketing

We provide solutions that enable you to manage every aspect of your events from a single platform while still maintaining focus on your attendees and delivering the best possible events to drive revenue. Solutions include:

  • Our flagship product, Conference, for large, complex events that require not only attendee registration and management, but speaker and exhibitor management, mobile and online communities, lead retrieval tools, and real-time data and insights.
  • RegOnline for event planners of small and medium-size businesses. Includes tools for easy promotion, attendee management, data tracking, and building websites — plus hotel and venue sourcing.
  • GroupMAX's sleekly designed, customizable websites delight attendees and keep reservations within your contracted room block, while built-in email marketing tools communicate important messages to your attendees in event-branded campaigns and announcements.
  • COMING SOON: SMART EVENTS Cloud, integrating SMM and Event Marketing technologies into a single platform, providing big data analytics to drive business growth and provide a global view of aggregated spend to drive program efficiency.

Strategic Meetings Management

For medium to large organizations that run many meetings, Lanyon SMM solutions enable you to centrally plan and manage all meetings starting with a view of total spend, as well as gaining efficiencies and achieving spending guidelines and regulation compliance. Solutions include:

  • StarCite to handle sourcing, budgeting, online registration, attendee management, and expense reconciliation, plus a total view — both real-time and historical — into your meetings portfolio.
  • COMING SOON: SMART EVENTS Cloud, integrating SMM and Event Marketing technologies into a single platform, providing big data analytics to drive business growth and provide a global view of aggregated spend to drive program efficiency.

Corporate Transient Programs

Lanyon offers the most comprehensive hospitality spend management solutions in the industry. The Lanyon platform provides complete, global visibility into more than 95,000 hotels for hospitality sourcing and spend management related to transient, project, and meetings programs. Solutions include:

  • RFP Management, for sourcing and managing every aspect of hospitality spend through a single, unified platform
  • Marketplace Intelligence, which displays real-time pricing and comparative analysis of rates, properties, and amenities
  • Rate Integrity Suite, which automates the process of loading and auditing preferred hotel rates, and comparing Best Available Rates

Supplier Solutions

The Lanyon suite of supplier solutions provides hotels and venues with the tools they need to engage corporate buyers, and better manage their sales and marketing efforts. This marketplace is where hotels, venues, and intermediaries come together with tens of thousands of corporate meetings, events, and travel buyers. The platform enables suppliers to promote their businesses and process RFPs for both transient, project, and group hospitality needs. Additional solutions include:

  • GroupMAX is the leading hotel booking technology used by thousands of hotels, casinos, resorts, meeting planners, corporations, meeting management companies, and CVBs. This powerful set of tools optimizes the accommodation management process, generates revenue, and empowers users to deliver higher service levels to their customers.
  • Marketview, offering a centralized portal for lead management, accreditation, reporting, and more
  • Content Management to help hotels create, manage, distribute, and monitor content on Global Distribution Systems
  • Marketing, which improves property-level information and visibility to corporate buyers through enhanced listings, special offers, and collateral
  • Marketplace Intelligence, which provides insights and a comparative analysis of rates and amenities between a property and a set of competitor properties

Lanyon in the News

Lanyon Acquires Passkey, Extending Leadership in Global Meetings, Events, and Travel Technology

Lanyon today announced it has acquired Passkey, an industry leading group reservation technology provider. With the acquisition, Lanyon now offers a comprehensive suite of cloud-based software for meetings, events and travel, as well as the only unified group reservation and corporate transient technology platform for hotels. The acquisition strengthens Lanyon's position as a leading provider of next generation tools that enable event marketers, meeting planners, travel buyers, and hotels to drive efficiencies, and grow their business.

Lanyon Appoints Chief Executive Officer

Lanyon, the leader in global meetings, events, and hospitality technology, announced the appointment of David Bonnette, formerly the CEO of BigMachines, as its Chief Executive Officer.

Instant Analysis: Active Network and Lanyon Merge to Deliver New Offering

"While other providers, such as Cvent and Certain Software, have been focusing their efforts on the marketing aspects of contemporary events management, it seems that ACTIVE Network Business Solutions and Lanyon are approaching the industry from a broader perspective, supporting engagement management principles while providing a holistic view into total event spending," said Christopher J. Dwyer, research director at Ardent Partners, a leading supply management research and advisory firm.

About Lanyon

Lanyon is the leading provider of cloud-based software for the Meetings and Events industry and Transient Hotel Programs. Leveraging more than 40 years of industry experience, Lanyon enables thousands of associations, small to midsize businesses, and enterprise organizations around the world to drive efficiency, engagement, and growth from their meetings, events, and travel investments. Clients include 70 percent of the Fortune 500, 80 percent of the Business Travel News Corporate Travel 100, and more than 100,000 hospitality suppliers.


DAVID BONNETTE, Chief Executive Officer

David Bonnette is the Chief Executive Officer (CEO) of Lanyon and also serves on its board of directors. In this role, he leads the Company's overall strategy and relentless drive to enable extraordinary results for customers and employees, alike.

Prior to joining Lanyon, Bonnette served as CEO at BigMachines for three years during which time the company achieved record-setting results leading to an acquisition by Oracle. Before that, he held a variety of executive roles at Oracle where he led North American organizations in ERP, CRM, and consulting. Bonnette has worked in the software industry for nearly 20 years while serving on the boards of directors of both BigMachines and Brainware (acquired by Lexmark).

Bonnette is a member of YPO, serves on the guild board of the Boys and Girls Club, and regularly mentors entrepreneurs. He lives in the Dallas area with his wife and three children.

KENNY COBERN, Chief Operations Officer

As Chief Operations Officer, Kenny Cobern oversees Lanyon's support and services functions while driving overall operational excellence.

Cobern has nearly 30 years of experience in executive management, having worked as interim Chief Executive Officer of Lanyon prior to his current role. Cobern has had six previous engagements with portfolio companies owned by Vista Equity Partners. Before joining Lanyon, Cobern worked as a private executive consultant guiding corporations through mergers, acquisitions, and other strategic, and operational initiatives. He has held positions such as Chief Executive Officer, President, and Executive Vice President with corporations in the consumer lending, financial services, software and professional services industries, both in the United States and internationally.

Cobern earned a Bachelor of Business Administration degree with a double major in accounting and finance from Texas A&M University.

ANTHONY MILLER, Senior Vice President of Strategy and Product Management

As Senior Vice President of Strategy and Product Management, Anthony Miller is responsible for Lanyon's overall product strategy. He works with Lanyon's clients around the world, providing them with tools and data to create smarter meetings, events, and corporate travel.

Miller has more than ten years of experience in software and services for the marketing, events, and hospitality industries, having worked with clients such as Cisco, Adobe, and Salesforce.com. Prior to joining Lanyon, he was Vice President of Strategy and Business Development at ACTIVE Network™ Business Solutions, a leading provider of event-marketing and Strategic Meetings Management technology. Miller regularly presents at conferences, tradeshows, and on webinars.

JOHN PULLING, Chief Technology Officer

As Chief Technology Officer, John Pulling leads all of Lanyon's product functions, including product strategy, product development, and Cloud infrastructure management.

Pulling has more than 25 years of operational leadership experience in the enterprise software industry. Prior to joining Lanyon, he was Senior Vice President of Products for BigMachines. In this role, Pulling led the Company's product and Cloud operations teams. The company was eventually acquired by Oracle. Before BigMachines, Pulling was Vice President of Product Management at Infor, where he was responsible for product strategy for their strategic edge applications such as its Customer Relationship Management (CRM), supply-chain management, enterprise-management, and product lifecycle-management solutions. Prior to Infor, he was Vice President and Chief Operating Officer at Provia Software, a provider of supply-chain software.

Pulling holds a Bachelor of Science degree in Mechanical Engineering from the University of Waterloo.

JR SHERMAN, President

As President of Lanyon, JR Sherman guides the Company's growth strategy, drives key business development initiatives, and oversees its sales and marketing functions. Sherman identifies opportunities to unlock material value for Lanyon's clients, which include 70 percent of the Fortune 500 companies; 80 percent of the Business Travel News Corporate Travel 100, and thousands of Small- to Mid-sized Businesses and associations around the world.

Sherman has 20 years of experience creating and delivering B2B marketing software solutions. Prior to joining Lanyon, he was Senior Vice President and Senior General Manager of ACTIVE Network™ Business Solutions Group, a leading provider of event-marketing and Strategic Meetings Management technology. In 2013, Sherman was named one of Business Travel News' top 25 most influential executives for his contributions to the industry. He has multiple degrees from the Carroll School of Management at Boston College, including Bachelor of Science Degrees in both Finance and Marketing.

ROLAND TANNER, Managing Director, EMEA

As Managing Director, EMEA, Roland Tanner is responsible for Lanyon's strategy, success, and growth in Europe, the Middle East, and Africa. He is also responsible for Lanyon's global corporate development and business strategy, as well as mergers and acquisitions.

Tanner has more than 26 years of experience in the hotel industry, having held senior-level management positions with major hotel companies and hospitality technology vendors throughout the United States and Europe. Prior to joining Lanyon, he was Vice President of Product Development with Pegasus Solutions, a leading provider of connectivity and Global Distribution System technology to nearly 100,000 hotels worldwide. Tanner also worked as Vice President of Information Technology with Utell Hotels and Resorts, and he was reservations director with both Forte and Le Méridien Hotels and Resorts.

Tanner has a bachelor's degree in Hotel Catering Management from the University of Portsmouth. He is based in Oxford, England.